Case Netflix PR Box flop Study Example | Topics and Well Written Essays - 250 words

Netflix PR Box flop - Case Study ExampleMoreover, the video did strong in the graphics, setting, lighting, and clarity, and recognizing the significance of the customers at Netflix, Inc (An explanation and some reflections 2011).From a customer perspective, the recently announced changes would disoblige a Netflix subscriber because the changes lead to an increase in prices with no guarantee to quality. Moreover, the separation of DVD and blow did not involve customers views (Sandoval 2012, p. 1).Prior to the new changes, Netflix offered value to its customers in the entertainment rental industry. That value cogitate to steady supply of internet services, timely and detailed communication, a simple-to-use Web site that delivered DVDs right to the customers threshold at no late fees (Sandoval 2012, p. 1).In developing a communication, Netflix management should tip over different stakeholders, which allow in shareholders and customers. Such a communication will affect the share p rice and share value in the stock market. On the other hand, the communication will influence the customers choice to subscribe to Netflix. It will similarly influence the customers purchasing power.Ideally, Netflix should handle the negative situation with the Qwikster Twitter handle by apologizing to Netflix twitter followers, call up the negativity by devising efficient measures, and responding to the negative tweets in an informed and respectable manner. It can as well as hire a PR consultant to advice on the best ways of addressing the online negativity.Furthermore, Netflix management might consider other business actions like seeking for professional advice on business operations, organizational change, and customer relations. The gild can also engage in positive online and broadcast advertisement.Sandoval, G 2012, Netflixs lost year The inside(a) story of the price-hike train wreck, retrieved